If you follow me on Twitter or Facebook, you’ve probably seen some posts from me where I’m jabbering on about Diet Dr Pepper. You’ve probably also wondered what the hell I’m talking about. Relax as all your questions will be answered forthwith.
A few weeks ago I was listening to a MotoIQ webcast, the subject being how to find partners to further your racing career. After the host spouted off some horrible statistic like “companies receive a billion sponsorship proposals a day,” I knew I had to do SOMETHING BIG if I wanted anyone to pay attention to me. After all, I’m just starting out and I don’t have a huge history behind me; just personality, drive, and creativity. (Oh, and I’m pretty cute too.)
What, I wondered, taking a sip of my ever-present Diet Dr Pepper, could I do to make a company pay attention to me? A company whose product I used? A company who needed me as much as I needed them? The sugar free deliciousness hit my tongue and shot directly to my brain. I could make a model of my car, using Diet Dr Pepper cans! Brilliant!
First of all, here’s a pic of our new 2/1600 car:
This has all the Gentlemen's Guide to Racing livery on it.
And here’s a picture of my radio controlled model:
After a bit of experimenting, I found that using the chassis from a radio controlled truck and forming the body out of light weight aluminum was the way to go. Most of the logos were cut from a can and affixed with Gorilla Glue, but where the body of the car curved I had to use stickers. I just couldn’t get the glue to work unless everything was flat.
Yes, those are pop tabs for headlights.
The way the car is built means that getting to the battery package is a little difficult. It’s a long story, but I wanted the coilovers to show which meant I had to glue some parts together which means that you have to break that bond in order to get to the batteries. However, even though I sent the car off to the Executive VP of Marketing at Dr Pepper Snapple Group, I did not send him the controller. The only way he will get the controller is if I get a meeting. A risky move, I’ll admit, but I’m a risky gal.
I did a video build journal of the entire thing, which I also sent to Dr Pepper. You lucky people can check it out right here! (Please note that this video is indeed NOT over 9 minutes long. You Tube added about 6 minutes of silence at the end, or I edited in 6 minutes of silence. Who knows?!)
And what was this I said about Dr Pepper needing me like I need them? Well, maybe I’m being a tad optimistic (which is hilarious to those of you that know me personally, I’m sure) but I think Dr Pepper needs me to get back in the good graces of their female demographic. The best way to do that? A bit of rabble rousing between those Dr Pepper 10 guys and their little glorified UTV and me in all my 2 seater 1600 glory. Think of it…battle of the sexes, off road style.
If you agree, feel free to tweet directly to Dr Pepper and tell them how awesome I am. Or post on their Facebook page. And feel free to share this post, just click on one of those little buttons vvvv right below vvvv